Creative Portfolio

By McKena Pennington

About
McKena Pennington

I am a PR and marketing professional inspired by the worlds of fashion, sports, and lifestyle. My work is guided by the belief that true luxury lies in storytelling - curating experiences that resonate, inspire, and build enduring relationships. With ambition and creativity, I strive to shape narratives that connect brands with audiences on a lasting, meaningful level.

Education

- 3.8 GPA
- B.A.- Communication - Focus in Public Relations and Marketing
- Graduation: May 2026
LVMH, Completed 2025
- Gained comprehensive knowledge of luxury brand management across key pillars: Creation & Branding, Operations, and Supply Chain.
- Explored how LVMH Maisons integrate creativity, craftsmanship, and innovation to sustain excellence and heritage in the global luxury market.
- Completed interactive modules and case studies on brand identity, production processes, and sustainable business practices.
Parsons School of Design – The New School, Completed 2024
- Developed a strong foundation in fashion marketing, branding, product positioning, and retail strategy.
- Gained insight into the business and entrepreneurial side of fashion, including trend forecasting, supply chain management, and digital marketing.
- Completed interactive coursework led by industry professionals, strengthening strategic and creative decision-making skills in the fashion industry.